Blog — We Are Beer

I know we always harp on about it (pardon the pun) but here in NI we’re the isolated little cousin of the GB craft scene and the ROI craft scene, and without having a thriving industry of our own, sometimes it’s a lonely place to be. The usual model for a recently opened brewery in GB is: start producing (keg only), selling at a high margin directly to your consumers at your taproom, with 90%+ of your income coming via high margin, cash sales. Once an established customer base has been established, go to the bank (or investors) and secure...